2024 MUTT MARCH FUNDRAISER TOOLKIT

Create your Fundraiser today for Michigan Humane’s 36th Annual Mutt March on Saturday, May 18th!

Create your Mutt March Fundraising Page!

Thank you for your unwavering support of Michigan Humane and our mission to improve and save lives through compassionate care, community engagement and advocacy for animals. Are you ready to start fundraising for this year’s Mutt March?

Step One: Create your Fundraising Page!
You can head to michiganhumane.org/muttmarch to start creating your fundraising page today!

Step Two: Set your Goal!
Here are some milestones to think about as you are thinking about your fundraising goals

• • • $50: Vital Heartworm Testing for 1 Animal
    • $100: Prescription food for a Pet in need
    • $150: Ear or skin Infection Treatment
    • $278: Keeps 1 Pet in Home through our One Health Clinics, Popups, or Spay/Neuter programs
    • $313: Spay/Neuter and Essential Vaccines for 1 Animal
    • $1,193: Average cost of care for 1 Shelter Animal

Step Three: Start Fundraising!
To support your fundraising efforts we have compiled some tips and tricks, created printable materials, and drafted sample social media posts! Please see below and feel free to make them your own!

Fundraising Tips and Tricks

Here are some Frequently Asked Questions about fundraising to help guide you as you create your Mutt March Fundraising Pages.

How do I get people to donate?

Your story is the first thing people will see when visiting your fundraising page, so your goal is to make it as impactful as possible. Choose to share a personal anecdote about why you support Michigan Humane. Sharing how Michigan Humane has impacted your life or your community in a meaningful way will help to show others why you have created a fundraiser.

Tip: Emotional connections are compelling ways to encourage donations. Tell a story that comes from the heart. Maybe you have adopted an animal, utilized our clinic, or volunteered with us - sharing your experience with Michigan Humane is a great way to show others how you have directly benefited from our services.

What's the best way to share?

Sharing your fundraising campaign via your Facebook page, Twitter, Instagram, or LinkedIn, in addition to your own personal email list, is at the heart of every campaign. Leveraging these networks is how you'll meet—and hopefully exceed—your fundraising goals.

Tip: Seeing others are already supporting a cause can help to encourage donations, so getting a close friend or family member to make your first donation is likely to encourage others to get on board as you announce your campaign.

How do I increase my reach on social media?

Using hashtags and tagging friends or family in your fundraising campaigns can help increase your reach on social media. Additionally, include a "Call to Action" encouraging friends and family to not only donate but to help share your posts can reach a whole new network of supporters!

Tip: Consistent engagement with your support is key to keeping momentum. This keeps your posts on the top of the timeline and on the top of your supporters' minds. Examples of this are sharing thank you posts tagging friends and family who have supported your cause. Please make sure to respect your donor’s privacy, it is general practice to refrain from sharing donation amounts.

What if I am not a social media person, how do I support?

Fundraise the old fashion way! Potential supporters that you see often and may not connect with online include, work acquaintances (co-workers, business partners, vendors, clients), associates from group activities (teammates, coaches, classmates), members of organizations (church or spiritual groups, clubs), neighbors, local community relationships (hairstylists, doctors, local businesses)

Tip: Create a QR code with a free online QR code generator that links to your fundraising page and carry it in your wallet or purse.

How do I get my friends and family to participate?

Become a team captain! Starting a team fundraiser allows your network to support your fundraising goals while also creating their own. Fundraising teams allow users to work together to meet larger fundraising goals.

Tip: Getting a group together to host a fundraising event is a great way to get others involved. Examples of events we have seen include Bake Sales, Birthday Fundraisers, texting parties, group dog walks, and more!

Social Media Toolkit

Social Media Sample Posts

The 36th Annual Mutt March will return to the Edsel & Eleanor Ford House on Saturday, May 18th from 8 am – 12 pm. This walk raises critical funds to continue our mission to improve and save lives through compassionate care, community engagement and advocacy for animals. Start your fundraising team today: michiganhumane.org/muttmarch 

#mhumane #dogevent #dogfriendlyevent #mimuttmarch #dogs #dogwalk #walkyourdog 

Walk for dogs like Theo at Michigan Humane’s 36th Annual Mutt March. Theo was found lying in a park and was diagnosed with a rare leg disease after arriving at the shelter. Thanks to our supporters, we were able to give Theo the treatment he needed so he could have a second chance. Visit michiganhumane.org/muttmarch to start fundraising now.  

#mhumane #dogevent #dogfriendlyevent #mimuttmarch #dogs #dogwalk #walkyourdog  

I’m fundraising for Michigan Humane’s 36th Annual Mutt March to help animals like Rain. Rain arrived at the shelter malnourished and dehydrated, but after receiving the care she needed, she left happy and loved with her forever family. Visit michiganhumane.org/muttmarch to register your team!  

#mhumane #dogevent #dogfriendlyevent #mimuttmarch #dogs #dogwalk #walkyourdog  

The funds raised from Michigan Humane’s 36th Annual Mutt March support animals like Paisley, who required months of medical care after being hit by a car on the freeway. Go to michiganhumane.org/muttmarch to start fundraising today and walk with us on May 18th!  

#mhumane #dogevent #dogfriendlyevent #mimuttmarch #dogs #dogwalk #walkyourdog 

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